Do Construction Companies Benefit From Social Media Marketing?

As a marketing tool, nothing has quite the same impact as social media, and with billions of people globally, using at least one social media platform on a regular basis, it enables businesses within all industries and sectors to reach far wider audiences than ever before. Blogs are a great way of tapping into this, and with a social media account that links to your blog (and to your website, naturally), you can get the kind of exposure you’ve always dreamed about, even as a construction company.

With this in mind, once you’ve started an informative and engaging construction blog, you can try registering with an online business directory and sharing it there; click here for more info.

However, while it’s absolutely possible for construction companies to benefit from social media, studies have shown that as an industry, it’s a lot less engaged than others. Whether this is because it’s considered to be a more practical, hands-on industry that isn’t as easily relatable to digital marketing, is anyone’s guess, but with the right type of content, there’s no reason why construction companies can’t use social media as an effective tool for raising awareness of their brand, and ultimately, gaining more customers.

Here are 5 ways in which social media could help your construction company:

It Gives You The Chance To Show Off Your Handiwork

Social media is highly visual, and so is the construction industry. Post pictures of your recent projects and handiwork on your social media accounts and in your blog and you could people talking about your skills and level of craftsmanship. By showing off your work, you could build up your brand and encourage new customers to show an interest in what you have to offer.

You’re Able To Guide Customers Through Their Decision Making Process

Construction industry customers are typically making significant investments, and are likely to want consistent engagement with you when making important decisions related to purchases. So, when they contact you to make an inquiry through social media, you can use it’s convenience to keep them updated and well informed. You can also convince them that you can be trusted and will be with them through every step of their buying journey.

It Helps You Get More Visibility

With millions upon millions of people using social media to connect with individuals and businesses alike, by posting the right kind of content on a regular basis, you can use it to significantly increase your brand’s visibility, and ideally, gain new customers.  

You Can Attract New Recruits

Increasingly, businesses are being encouraged to use social media for recruitment purposes, giving a wider audience more opportunities to find local businesses

. With an aging workforce and younger people not wanting to enter into the construction industry, you could use social media to promote the benefits of a career in construction, and find new employees to fill vacant positions or to help your business grow.

It Will Help You Protect Your Business For The Future

Whether you’re happy about the way in which digital technology and social media appears to be dominating the world or not, if you don’t jump on board with it (or at least pretend to look enthusiastic!), your business could get left behind. From attracting new customers to recruitment, social media can absolutely benefit your construction company, and help keep you relevant and successful, way into the future.

If you prefer to focus on the construction side of your business, why not leave your social media marketing and blog advertisement to a third party? But whatever you do, and whoever does it, remember that social media marketing can be used to great effect in the right hands, and could give your construction business the exposure it both needs, and deserves.